Name
Retail Hot Seat [in partnership with The Trade Desk]
Date & Time
Wednesday, September 25, 2024, 1:15 PM - 1:45 PM
Speakers
Kaitlin Bevans, Director, Media, Heineken USA
Meredith McCracken, eCommerce/RTD Media Manager, Suntory Global Spirits
Ellen Mulryan, Senior Director, Retail Data Partnerships, The Trade Desk
Meredith McCracken, eCommerce/RTD Media Manager, Suntory Global Spirits
Ellen Mulryan, Senior Director, Retail Data Partnerships, The Trade Desk
Description
As retail media networks expand, industries such as alcohol and financial services are increasingly harnessing retail data to enhance targeting and messaging. This panel with leaders from Heineken and Beam Suntory will reveal how they're overcoming regulatory challenges and leveraging data for improved results.
Session Type
Content